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Havaianas' flip flops are the staple for fashionistas who value comfort and style.  The name Havaianas (pronounced ah-vai-YAH-nas), Portuguese for Hawaiians.  The addictive nature of these flip flops is largely due to a 42-year old secret rubber formula, which makes them butter-soft, bouncy, flexible and durable.  "They don't lose their shape, don't smell, and the straps don't get loose".  Sold in 60 countries and at kick shoes online and historic downtown La Crosse Wisconsin.